“Nike by you” former Nike ID rebranded by NY based agency Gretel.
⭐︎ Feedback :
• Try removing the UCA Logo as it can limit you
• Try layering elements of the space such graphics / materials / colours, etc.
• Experiment simplifying different space configurations
• Look at the prompts, be critical at the methods you are using
• Try creating a symbol per texture/material/colour or any data. Then try layering the symbols.
❤︎ References :
• Ilona Sagar
• The other side: Emotional map of Brexit Britain
• Olivier Kugler
☞ Next :
• Finish creating all the swatches of patterns, colours, textures, etc.
• Consider animating layers
• Look into ways to incorporate braille.
• Try to create something new
• Mosaic?
☾ Reflections :
• At the moment I only see swatches. I have collected all these elements and I am not quite sure what to do with them. At the end of last week I wanted to put them all together in a poster, like a Pantone poster and add funny names underneath each swatch.
• Today, the work so far makes me think of Nike by you (former Nike ID). I can visualise dressing or creating “personalised” versions of the UCA logo by adding different patterns, colours, on each of the blocks/lines. There could be infinite variations.
• Possible creative outcomes I can visualise are: collection of illustrated posters, a flip book of swatches, an app, an animation, even a mosaic…